Yonex company was founded in 1946 by Minoru Yoneyama as a manufacturer of wooden floats for fishing nets. The company was later forced out of the market because of the invention of plastic floats. This led to a commitment by Yoneyama to make technological advancements. In 1957, Yoneyama began to make badminton racquets for other brands. By 1961, the first Yoneyama-branded racquet was introduced, and within another two years an export company was created for the worldwide distribution. After the company began to make aluminum badminton racquets in 1969, it found that the same technology could be applied to the tennis racquet which the company introduced in 1971.

Pro players that currently play with Yonex include Bernard Tomic, Stanislas Wawrinka, Ana Ivanovic, Maria Kirilenko, Caroline Wozniacki, and Angelique Kerber - and more! Yonex racquets feature a unique square shape, called isometric design that enlarges the sweet spot on the racquet, giving you a 7% more effective hitting area - enough to help you make that winning shot.