By combining timeless Japanese craftsmanship and cutting-edge technology, we have been giving players the tools they need to triumph on the court for over 60 years. The Yonex philosophy has always remained the same: to contribute to the world through innovative technology and the highest-quality products.
EZone
The new 7th-generation EZONE series is upgraded, with easy power and an improved plush and sweeter feel. This series is suitable for the widest audience, featuring models for everyone, ranging from juniors and recreational players, to the top players in the world.
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Percept
Engage your imagination with the all-new PERCEPT, featuring highly specialized innovations that enhance your play on-court with precise feel and control.
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V-Core
The seventh generation VCORE is a masterpiece of technology and craft. The evolution of this iconic racquet combines undeniably precise spin and remarkable control, creating a true work of art. New technology and structure combine with innovation to increase string snapback and movement, giving players access to the most spin in Yonex tennis history.
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V-Core Pro
The 3rd generation VCORE PRO provides accuracy and a refined feel for players looking for more control. With improved materials and technologies, as well as the longest shaft in Yonex history, the new VCORE PRO provides improved accuracy and speed by increasing the flex and snapback.
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Established in 1946, immediately post-World War
II, Yonex originated as Yoneyama Company, Ltd.,
founded by Minoru Yoneyama, initially focused on crafting wooden floats for fishing nets. However, with the advent of modern technology, specifically plastic floats, the business faced challenges and eventually withdrew. Determined not to lag behind technologically, Yoneyama vowed to prioritize innovation in future ventures.
Leveraging expertise in wood crafting, Yoneyama Company transitioned to producing badminton racquets in 1957 as an OEM for the Sanbata brand. Presently, Yonex independently manufactures a diverse range of sports equipment, including tennis
racquets, golf clubs, snowboards, road bikes, and strings for tennis and badminton. The company’s enduring philosophy, rooted in the belief that challenges present opportunities, guides its mission to enhance the world of sports with high-quality products.
The 1960s presented significant challenges for Yonex, with Sanbata’s bankruptcy in 1961 and a fire at Yoneyama’s Manufacturing Headquarters in 1963. Despite these setbacks, Yoneyama swiftly rebounded by establishing Yoneyama Sports Co., Ltd., rebuilding the factory in three days, and expanding business to the United States and Europe. In 1965, the Tokyo Factory began manufacturing shuttlecocks, eventually becoming the official tournament shuttle for all Badminton World Federation (BWF) Major Events and the Olympic Games since 1992 in Barcelona. The innovative “T-Joint,” developed by Yonex in 1968, led to Japan’s first aluminum badminton racquet, inspired by a gas tap design. The company further entered the tennis industry in 1969 with the aluminum T-7000 racquet.
Yonex enhanced the popular T-7000 by introducing the Oval Pressed Shaft (OPS) for a stronger and more stable racquet, implemented in the T-7500. In 1973, the “YY Yoneyama” logo debuted, and badminton legend Rudy Hartono, an eight-time All England Open Badminton Champion, joined Yonex. The subsequent year saw Yonex’s entry into wooden tennis racquet manufacturing, along with the signing of Tony Roche, a fourteen-time major champion from Australia. In a groundbreaking move in 1978, Yonex launched the B-8500 and CARBONEX 8, the first badminton racquets weighing under 100g.
In 1980, Yonex introduced the iconic square-shaped ISOMETRIC™ racquet with the launch of the R-1, R-2, and R-3 models. The same year, tennis legends Billie Jean King and Martina Navratilova joined Yonex. The company underwent a name change to Yonex Co., Ltd., and leveraging its graphite technology, Yonex entered the golf business. In 1983, Navratilova achieved significant victories at the Australian Open, Wimbledon, and US Open in both singles and doubles, using the best-selling R-22 racquet. By 1984, Yonex became the title sponsor of the renowned All England Open Badminton Championships. In 1989, Yonex revolutionized golf with the introduction of the ADX 200 in the United States, a widebody graphite driver that set a Guinness World Record for the longest drive at 412 yards.
In 1990, Navratilova secured her 9th Wimbledon title using the widebody RQ-180, while in 1991, Monica Seles became the youngest female player to achieve a World No.1 Ranking. The first-ever ISOMETRIC™ badminton racquet, inspired by Yonex’s signature square-shaped tennis racquet frame, was launched
in 1992. In 1995, Yonex expanded into snowboard manufacturing to push the boundaries of graphite
innovation. Martina Hingis, at 15 years old, became the youngest major champion in history in 1996, initiating a legendary career with Yonex gear. The company revamped its logo to the current YY Yonex logo in 1998. In 1999, Yonex began hosting the YONEX Ladies Open, an LPGA Japan Tour event, at the Yonex Country Club.
In the early 2000s, Lleyton Hewitt achieved the distinction of becoming the youngest male World No.1 in history, securing major singles titles at Wimbledon and the US Open. In 2007, Ryo Aono made history as the first Japanese snowboarder to win a gold medal at the Snowboard World Cup in Halfpipe. Over his career, he accumulated 12 World Cup titles and participated in two Olympic Games. Additionally, in 2009, Yonex became the longest-standing title sponsor of the All England Open Badminton Championships.
Enriching the World Through Sport
2010
In 2011, Yonex initiated the Vamos•J tennis camps in Japan, which have since expanded globally, focusing on developing high-performance junior players. Vamos•J emphasizes unique programs and life experiences to promote tennis and nurture young talent worldwide. Yonex diversified into new businesses, including sport bikes and wind turbine blades, in Japan, leveraging its expertise in carbon graphite technology. In 2016, at the Australian Open, Yonex achieved a milestone by becoming the first Japanese brand to provide stringing services for a major tennis tournament through the Yonex Stringing Team. Today, trusted by former and current World No.1 athletes, Yonex continues to blend timeless Japanese craftsmanship with cutting-edge technology to equip players for success.
2020 - Ultra v3 - Power for everyone: The Ultra v3 improves two important performance metrics for players with a more classic horizontal swing: power and stability. Numerous improvements in geometry, together with the robust frame composition, create an impressively fresh feel and first-class hitting power. In addition, the new combination leads to more power and rigidity in the frame. The Ultra v3 is particularly chosen by aspiring juniors and doubles players due to its versatile power and stable constructions.
2021 - Blade v8 - Return to the wild: With its chic, color-changing, elastic finish, eye-catching design and top performance, the Blade v8 attracts attention. While the look of the racket changes between green and copper tones, the new FORTYFIVE0 technology ensures more flexibility and stability. This results in an excellent feel for today's modern and vertical swing! In addition, the extended carbon fiber handle runs all the way to the end cap to provide improved feel and torsional stability
2022 - Clash v2 - Play Fearless: The new Wilson Clash v2 series seamlessly continues one of the most significant racket revolutions of recent years. The unique frame technology has set new standards and will also ensure maximum control in every shot in the new series. With its combination of power and ultimate control, the Clash v2 manages to build maximum confidence in every player, making playing with this racket extremely easy for every tennis player in the world.
2022 - Ultra v4 - Pure Beauty. Ruthless Power: Thanks to the revised and slim geometry, the Ultra v4 swings faster through the air and feels more natural in the hand - and all with first-class power! The FORTYFIVE° carbon construction of the Ultra v4 increases stability and energy return while reducing frequency. This unprecedented combination produces an incredibly powerful yet comfortable racket. The Ultra v4 has everything a tennis player could wish for: beauty, power, cleverness and the ability to break the opponent and his will to win.
