ASICS – A healthy mind lives in a healthy body

ASICS was founded in 1949 in Kobe, Japan, by Kihachiro Onitsuka under the name "Onistuka Co" and now has branches all over the world. When he founded the company, the Japanese had the vision of producing sports shoes that would help sports enthusiasts all over the world to achieve their personal goals in a healthy way and to have fun exercising with the best equipment.

What was once a small shoe manufacturer has long since become a large global company that has lived and pursued this philosophy for over six decades. The current company name ASICS was created in 1977 following a merger with two other sports companies. The name was derived from the Latin saying "Anima Sana in Corpore Sano". This means "a healthy mind in a healthy body". The so-called tiger stripes and the ∂ in front of the ASICS lettering serve as the ASICS trademark.

Move your mind with ASICS

The Japanese sporting goods manufacturer ASICS has traditionally made a name for itself with its innovative and high-quality sports shoes, especially among runners.

ASICS is also very popular in tennis, where ASICS tennis shoes and ASICS tennis clothing have established themselves as the absolute top brand for tennis players. Here too, ASICS outfits are impressive thanks to their high quality and great design.

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ASICS – a brand with a clear vision

The ASICS brand stands for outstanding sports equipment and a particularly intense connection to sport and the athlete. The ASICS company pursues a clear goal: to develop innovations and revolutionary technologies for ASICS sports shoes and textiles that will reliably help you on your personal path to a healthy mind in a healthy body.

The innovative ASICS running shoes have been met with enthusiasm for decades. But ASICS has also gained an excellent reputation as a top sports brand outside of the running scene, for example in tennis. The company shines in tennis shoes and tennis clothing with a chic style and top workmanship.

High-quality & cool tennis shoes from ASICS

Whether you are a recreational player or an ambitious tournament player, the right choice of tennis shoes is of particular importance, as your feet and joints are exposed to extreme stress during tennis due to the constant changes of direction and fast sprints. That's why high-quality ASICS shoes are a decisive factor for your success on the court and for your health.

In addition to their fashionable design, ASICS tennis shoes also impress with their optimum functionality. Effective cushioning is easy on the joints and provides optimum relief for the entire musculoskeletal system. Clever materials are used to stabilise the feet and prevent twisting. With tennis shoes from ASICS, you always have optimum support and the right amount of freedom of movement during your long and hard-fought tennis matches.

As a tennis player, you usually need at least two pairs of tennis shoes: ASICS clay court shoes are suitable for the summer season and ASICS carpet shoes for indoor training in the winter months. Your ASICS indoor tennis shoes have a smooth tread, whereas the tennis shoes for playing on clay or granules have a significantly higher tread. The ASICS all-court shoes are also very popular and are multi-talented for any surface.




Buy stylish tennis collections from ASICS

Successful tennis stars such as Novak Djokovic, David Goffin, Alex de Minaur, Borna Coric and Matteo Berrettini wear ASICS tennis shoes during their exciting performances at the Grand Slam tournaments. You can see which other top stars of the ATP and WTA Tour prefer the current ASICS collections for their exciting matches in our "Pros" section.

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